2010 is the year of E-fulfilment. What does it mean?

Fulfilment, also known as order fulfilment or product fulfilment, is the process whereby a person or company fulfills their obligations to send a person an item or product that the person has ordered, purchased, or requested from the organisation.

Fulfilment  refers to the services provided by a company that offers to store, receive the orders, package, and then ship the ordered item to the end consumer. Learn more at Wikipedia